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Using the Internet for competitive intelligence in Singapore

✍ Scribed by Thompson S. H. Teo

Publisher
John Wiley and Sons
Year
2000
Weight
214 KB
Volume
11
Category
Article
ISSN
1058-0247

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✦ Synopsis

The Internet, as an information-rich resource and an interorganizational communications tool, has transformed the way that firms gather, produce and transmit competitive intelligence (CI). Yet, most of the research is carried out in Europe and America, with relatively little done in Asia. This study fills that gap by examining Internet usage for CI activities in an Asian country, namely Singapore. Out of the 600 questionnaires mailed, 129 usable responses were received (21.5%). The extent of use of the Internet for primary and secondary research, internal/external collaboration and dissemination of CI data; reasons for using the Internet for CI activities; valuable types of competitors' information; and sources of CI data were examined.

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