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The competitive environment for agricultural bankers in the US

✍ Scribed by LeeAnn McEdwards Moss; Peter J. Barry; Paul N. Ellinger

Publisher
John Wiley and Sons
Year
1997
Tongue
English
Weight
106 KB
Volume
13
Category
Article
ISSN
0742-4477

No coin nor oath required. For personal study only.

✦ Synopsis

The importance of various factors to customer loyalty is investigated, as is the importance of various potential products and services toward maintaining a competitive agricultural lending position in future. Bankers stressed the importance of maintaining good, long term relationships with borrowers to future competitiveness.

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