Challenges for strategic competitive intelligence at the corporate level
✍ Scribed by Edwin Rühli; Sybille Sachs
- Publisher
- John Wiley and Sons
- Year
- 1997
- Weight
- 155 KB
- Volume
- 8
- Category
- Article
- ISSN
- 1058-0247
No coin nor oath required. For personal study only.
✦ Synopsis
The aim of this article is to focus on diversification as a fundamental problem of strategic management in the light of today's economic reality. While discussing the question of diversification, we also address the problem of downsizing from past overdiversification. From both topics, we derive some lessons for strategic competitive intelligence. We realize that competitive intelligence should concentrate much more on the corporate level than it did until now. Therefore, we concentrate on the strategic aspects, and do not discuss operational, tactical, or technical implications for competitive intelligence. 1