Using open sources for Competitive Intelligence: Myths and realities
โ Scribed by Melissa Peery Call
- Publisher
- John Wiley and Sons
- Year
- 1997
- Weight
- 58 KB
- Volume
- 8
- Category
- Article
- ISSN
- 1058-0247
No coin nor oath required. For personal study only.
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The Internet, as an information-rich resource and an interorganizational communications tool, has transformed the way that firms gather, produce and transmit competitive intelligence (CI). Yet, most of the research is carried out in Europe and America, with relatively little done in Asia. This study
A survey of CI professionals reveals that the primary use of the Internet in competitive intelligence involves reducing costs and improving the quality of primary and secondary information. However, there is also significant interest among CI practitioners in using the Internet to collect informatio