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The Effect of Product Assortment Changes on Customer Retention

โœ Scribed by Borle, Sharad; Boatwright, Peter; Kadane, Joseph B.; Nunes, Joseph C.; Galit, Shmueli


Book ID
118270646
Publisher
INFORMS
Year
2005
Tongue
English
Weight
101 KB
Volume
24
Category
Article
ISSN
0732-2399

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The authors develop a model to predict consumer selection of product assortment and its relationship to category purchase quantity. Brand and variety choice decisions are modelled with a nested logit. A shopper's vector of choice probabilitiesรand hence likely assortment selectionรdirectly depends o