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The effect of product assortment on buyer preferences

✍ Scribed by Itamar Simonson


Book ID
114058204
Publisher
Elsevier Science
Year
1999
Tongue
English
Weight
189 KB
Volume
75
Category
Article
ISSN
0022-4359

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The authors develop a model to predict consumer selection of product assortment and its relationship to category purchase quantity. Brand and variety choice decisions are modelled with a nested logit. A shopper's vector of choice probabilitiesÐand hence likely assortment selectionÐdirectly depends o