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The effect of variety-seeking on customer retention in services

✍ Scribed by Carmen Berné; José M Múgica; M Jesús Yagüe

Book ID
117686900
Publisher
Elsevier Science
Year
2001
Tongue
English
Weight
189 KB
Volume
8
Category
Article
ISSN
0969-6989

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The effect of variety seeking behaviour
The effect of variety seeking behaviour on optimal product positioning
✍ Sarigollu, Emine ;Schmittlein, David C. 📂 Article 📅 1996 🏛 John Wiley and Sons 🌐 English ⚖ 996 KB

In this paper we develop a stochastic (first order Markovian) consumer choice model that represents variety seeking behaviour and we investigate the practical implications of this model for optimal product positioning relative to a zero order model that does not incorporate variety seeking. We show