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The effect of documentation on customer perception of product quality

✍ Scribed by Smart, K.L.; Madrigal, J.L.; Seawright, K.K.


Book ID
119779071
Publisher
IEEE
Year
1996
Tongue
English
Weight
740 KB
Volume
39
Category
Article
ISSN
0361-1434

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## Abstract This article establishes a link between language quality in the documentation accompanying a product and consumers' evaluations of, and behavioural intentions towards, both the product and the manufacturer. In a laboratory experiment, 116 participants assembled a product using assembly