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The impact of customer-specific marketing expenses on customer retention and customer profitability

โœ Scribed by Sander van Triest; Maurice J. G. Bun; Erik M. van Raaij; Maarten J. A. Vernooij


Book ID
106454859
Publisher
Springer US
Year
2008
Tongue
English
Weight
209 KB
Volume
20
Category
Article
ISSN
0923-0645

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