Customer satisfaction with a company's products or services is often seen as the key to a company's success and long-term competitiveness. In the context of relationship marketing, customer satisfaction is often viewed as a central determinant of customer retention. However, the few empirical invest
โฆ LIBER โฆ
The impact of customer-specific marketing expenses on customer retention and customer profitability
โ Scribed by Sander van Triest; Maurice J. G. Bun; Erik M. van Raaij; Maarten J. A. Vernooij
- Book ID
- 106454859
- Publisher
- Springer US
- Year
- 2008
- Tongue
- English
- Weight
- 209 KB
- Volume
- 20
- Category
- Article
- ISSN
- 0923-0645
No coin nor oath required. For personal study only.
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