Customer satisfaction with a company's products or services is often seen as the key to a company's success and long-term competitiveness. In the context of relationship marketing, customer satisfaction is often viewed as a central determinant of customer retention. However, the few empirical invest
The elasticity of customer value to retention: The duration of a customer relationship
β Scribed by Phillip E. Pfeifer; Paul W. Farris
- Publisher
- John Wiley and Sons
- Year
- 2004
- Tongue
- English
- Weight
- 147 KB
- Volume
- 18
- Category
- Article
- ISSN
- 1094-9968
No coin nor oath required. For personal study only.
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