𝔖 Bobbio Scriptorium
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MARKETING/LOGISTICS RELATIONSHIPS: INFLUENCE ON CAPABILITIES AND PERFORMANCE

✍ Scribed by Patricia J. Daugherty; Haozhe Chen; Daniel D. Mattioda; Scott J. Grawe

Book ID
102286864
Publisher
Wiley (John Wiley & Sons)
Year
2009
Tongue
English
Weight
144 KB
Volume
30
Category
Article
ISSN
0735-3766

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✦ Synopsis

Effective marketing/logistics relationships can help to create, develop, and maintain critical capabilities to support long‐term firm success. Recent research focuses on two distinct capabilities—information capabilities and firm‐wide integration. Empirical results are provided confirming the proposed relationship between marketing logistics relationship effectiveness and the two capabilities. Further, the capabilities are shown to positively impact logistics performance.

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