𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Export marketing strategy implementation, export marketing capabilities, and export venture performance

✍ Scribed by Neil A. Morgan; Constantine S. Katsikeas; Douglas W. Vorhies

Book ID
107496964
Publisher
Sage Publications
Year
2011
Tongue
English
Weight
334 KB
Volume
40
Category
Article
ISSN
0092-0703

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This article explores differences between three entry modes-sales subsidiaries, agents and distributors-along four dimensions-trust, commitment, marketing control and performance. It is posited that trust, commitment, marketing control and performance are highest in integrated modes (like sales subs