Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages

✍ Scribed by Janet Y. Murray; Gerald Yong Gao; Masaaki Kotabe

• Book ID: 107496905
• Publisher: Sage Publications
• Year: 2010
• Tongue: English
• Weight: 292 KB
• Volume: 39
• Category: Article
• ISSN: 0092-0703
• DOI: 10.1007/s11747-010-0195-4