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The moderating effects of market orientation and launch proficiency on the product advantage–performance relationship

✍ Scribed by Ming-Hung Hsieh; Kuen-Hung Tsai; Jun-Ren Wang

Book ID: 108152705
Publisher: Elsevier Science
Year: 2008
Tongue: English
Weight: 306 KB
Volume: 37
Category: Article
ISSN: 0019-8501
DOI: 10.1016/j.indmarman.2007.03.003

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