Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation

✍ Scribed by Douglas W. Vorhies; Linda M. Orr; Victoria D. Bush

• Book ID: 107496938
• Publisher: Sage Publications
• Year: 2010
• Tongue: English
• Weight: 423 KB
• Volume: 39
• Category: Article
• ISSN: 0092-0703
• DOI: 10.1007/s11747-010-0228-z