Market-based capabilities and financial performance of firms: insights into marketing’s contribution to firm value

✍ Scribed by Sridhar N. Ramaswami; Rajendra K. Srivastava; Mukesh Bhargava

• Book ID: 107496828
• Publisher: Sage Publications
• Year: 2008
• Tongue: English
• Weight: 354 KB
• Volume: 37
• Category: Article
• ISSN: 0092-0703
• DOI: 10.1007/s11747-008-0120-2