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Marketing Capabilities and Firm Performance: A Hierarchical Model

✍ Scribed by Graham Hooley; John Fahy; Tony Cox; Jozsef Beracs; Krzysztof Fonfara; Boris Snoj

Book ID: 110282351
Publisher: Springer
Year: 1999
Weight: 97 KB
Volume: 4
Category: Article
ISSN: 1382-3019
DOI: 10.1023/a:1009879120167

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