𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Marketing capabilities, stakeholders’ satisfaction, and performance

✍ Scribed by Sonia Cruz-Ros; Tomás F. González Cruz; Carmen Pérez-Cabañero

Book ID
107431242
Publisher
Springer-Verlag
Year
2009
Tongue
English
Weight
249 KB
Volume
4
Category
Article
ISSN
1862-8516

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Effective marketing/logistics relationships can help to create, develop, and maintain critical capabilities to support long‐term firm success. Recent research focuses on two distinct capabilities—information capabilities and firm‐wide integration. Empirical results are provided confirming the propos