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Influence of restaurant atmospherics on patron satisfaction and behavioral intentions

✍ Scribed by Heung, Vincent C.S.; Gu, Tianming

Book ID
115546462
Publisher
Elsevier Science
Year
2012
Tongue
English
Weight
405 KB
Volume
31
Category
Article
ISSN
0278-4319

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## Abstract The article reports research into the effect of music tempo and musical preference on consumer behavior in a restaurant. The research investigates the extent to which these two variables influence actual and perceived time spent dining, the amount of money spent, and outcomes in terms o