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Effect of Restaurant Patrons' Regret and Disappointment on Dissatisfaction and Behavioral Intention

✍ Scribed by Jang, Yoon Jung; Cho, Sun-Bai; Kim, Woo Gon

Book ID
126561887
Publisher
Haworth Press Inc
Year
2013
Tongue
English
Weight
161 KB
Volume
30
Category
Article
ISSN
1054-8408

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## Abstract The article reports research into the effect of music tempo and musical preference on consumer behavior in a restaurant. The research investigates the extent to which these two variables influence actual and perceived time spent dining, the amount of money spent, and outcomes in terms o