The impact of advertising on patrons’ emotional responses, perceived value, and behavioral intentions in the chain restaurant industry: The moderating role of advertising-induced arousal

✍ Scribed by Sunghyup Sean Hyun; Wansoo Kim; Myong Jae Lee

• Book ID: 116556387
• Publisher: Elsevier Science
• Year: 2011
• Tongue: English
• Weight: 355 KB
• Volume: 30
• Category: Article
• ISSN: 0278-4319
• DOI: 10.1016/j.ijhm.2010.10.008