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The impact of advertising on patrons’ emotional responses, perceived value, and behavioral intentions in the chain restaurant industry: The moderating role of advertising-induced arousal

✍ Scribed by Sunghyup Sean Hyun; Wansoo Kim; Myong Jae Lee


Book ID
116556387
Publisher
Elsevier Science
Year
2011
Tongue
English
Weight
355 KB
Volume
30
Category
Article
ISSN
0278-4319

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