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The Influence of Background Music on the Behavior of Restaurant Patrons

✍ Scribed by Ronald E. Milliman


Book ID
126944709
Publisher
University of Chicago Press
Year
1986
Tongue
English
Weight
169 KB
Volume
13
Category
Article
ISSN
0093-5301

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## Abstract The article reports research into the effect of music tempo and musical preference on consumer behavior in a restaurant. The research investigates the extent to which these two variables influence actual and perceived time spent dining, the amount of money spent, and outcomes in terms o