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Let the music play or not: The influence of background music on consumer behavior

✍ Scribed by Pernille K. Andersson; Per Kristensson; Erik Wästlund; Anders Gustafsson

Book ID
115546482
Publisher
Elsevier Science
Year
2012
Tongue
English
Weight
494 KB
Volume
19
Category
Article
ISSN
0969-6989

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## Abstract The article reports research into the effect of music tempo and musical preference on consumer behavior in a restaurant. The research investigates the extent to which these two variables influence actual and perceived time spent dining, the amount of money spent, and outcomes in terms o