The effects of background music on consumers' desire to affiliate in buyer-seller interactions

✍ Scribed by Assistant Professor Laurette Dubé; John-Labatt Professor Jean-Charles Chebat; Sylvie Morin

• Book ID: 112141880
• Publisher: John Wiley and Sons
• Year: 1995
• Tongue: English
• Weight: 993 KB
• Volume: 12
• Category: Article
• ISSN: 0742-6046
• DOI: 10.1002/mar.4220120407