How to transform consumers into fans of your brand

How we relate to brands: Psychological a

How we relate to brands: Psychological and neurophysiological insights into consumer–brand relationships

✍ Martin Reimann; Raquel Castaño; Judith Zaichkowsky; Antoine Bechara 📂 Article 📅 2012 🏛 Elsevier Science 🌐 English ⚖ 614 KB

Selling your value proposition: how to transform your business into a selling organization

✍ Barnes, Cindy;Blake, Helen;Howard, Tamara 📂 Fiction 📅 2017 🏛 Kogan Page Limited 🌐 English ⚖ 449 KB 👁 3 views

Cover; Contents; List of contributors; Foreword; Acknowledgements; Introduction; 01 How the world has changed; What companies try; What not to do; References; 02 Why businesses need a value proposition; A road map for success; Why start with a value proposition?; The difference between price and val

Selling your value proposition: how to transform your business into a selling organization

✍ Cindy Barnes; Helen Blake; Tamara Howard 📂 Fiction 📅 2017 🏛 Kogan Page Limited 🌐 English ⚖ 509 KB 👁 3 views

Cover; Contents; List of contributors; Foreword; Acknowledgements; Introduction; 01 How the world has changed; What companies try; What not to do; References; 02 Why businesses need a value proposition; A road map for success; Why start with a value proposition?; The difference between price and val

The Tipping Point of Design: How Product

The Tipping Point of Design: How Product Design and Brands Interact to Affect Consumers’ Preferences

✍ Jan R. Landwehr; Daniel Wentzel; Andreas Herrmann 📂 Article 📅 2012 🏛 John Wiley and Sons 🌐 English ⚖ 804 KB

How to Hold a Grudge: From Resentment to ContentmentThe Power of Grudges to Transform Your Life

✍ Hannah, Sophie 📂 Fiction 📅 2018;2019 🏛 Scribner 🌐 English ⚖ 148 KB 👁 2 views

Argues that readers can use grudge-holding to be their happiest, most optimistic, and most forgiving selves.;Grudges can be great! -- What grudges are, what they aren't and what they should be -- The many different kinds of grudge -- How to grade a grudge -- Grudge is all around us -- Why we hold gr

How to hold a grudge: from resentment to contentment: the power of grudges to transform your life

✍ Sophie Hannah 📂 Fiction 📅 2019 🏛 Scribner 🌐 English ⚖ 148 KB 👁 2 views

**The first and only comprehensive examination of the universal but widely misunderstood practice of grudge-holding that will show you how to use grudges to be your happiest, most optimistic, and most forgiving self.** Secretly, we all hold grudges, but most of us probably think we shouldn't, and