β Scribed by Cindy Barnes; Helen Blake; Tamara Howard
No coin nor oath required. For personal study only.
Cover; Contents; List of contributors; Foreword; Acknowledgements; Introduction; 01 How the world has changed; What companies try; What not to do; References; 02 Why businesses need a value proposition; A road map for success; Why start with a value proposition?; The difference between price and value; Realigning around a common vision; Customer interactions, the good and the bad; References; 03 How to develop a value proposition; The Value Proposition Builder"; Market; Value experience; Offerings; Value hierarchy; Alternatives and differentiation; Proof/evidence; Value Proposition Blueprint.";A practical guide that will enable readers to develop a clearly defined value proposition for their company, and establish a streamlined, customer-centric selling process to sell that value proposition.
BUSINESS & ECONOMICS -- Organizational Behavior
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Cover; Contents; List of contributors; Foreword; Acknowledgements; Introduction; 01 How the world has changed; What companies try; What not to do; References; 02 Why businesses need a value proposition; A road map for success; Why start with a value proposition?; The difference between price and val
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