Selling your value proposition: how to transform your business into a selling organization

✍ Scribed by Barnes, Cindy;Blake, Helen;Howard, Tamara

• Publisher: Kogan Page Limited
• Year: 2017
• Tongue: English
• Weight: 449 KB
• Series: Online access with DDA: Askews (Economics)
• Category: Fiction
• City: London, United Kingdom ; New York, NY
• ISBN: 0749479922

✦ Synopsis

Cover; Contents; List of contributors; Foreword; Acknowledgements; Introduction; 01 How the world has changed; What companies try; What not to do; References; 02 Why businesses need a value proposition; A road map for success; Why start with a value proposition?; The difference between price and value; Realigning around a common vision; Customer interactions, the good and the bad; References; 03 How to develop a value proposition; The Value Proposition Builder"; Market; Value experience; Offerings; Value hierarchy; Alternatives and differentiation; Proof/evidence; Value Proposition Blueprint.";A practical guide that will enable readers to develop a clearly defined value proposition for their company, and establish a streamlined, customer-centric selling process to sell that value proposition.

✦ Subjects

BUSINESS & ECONOMICS -- Organizational Behavior