The Tipping Point of Design: How Product Design and Brands Interact to Affect Consumers’ Preferences

✍ Scribed by Jan R. Landwehr; Daniel Wentzel; Andreas Herrmann

• Book ID: 112141590
• Publisher: John Wiley and Sons
• Year: 2012
• Tongue: English
• Weight: 804 KB
• Volume: 29
• Category: Article
• ISSN: 0742-6046
• DOI: 10.1002/mar.20531