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eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty

✍ Scribed by Thomas W. Gruen; Talai Osmonbekov; Andrew J. Czaplewski


Book ID
116617847
Publisher
Elsevier Science
Year
2006
Tongue
English
Weight
132 KB
Volume
59
Category
Article
ISSN
0148-2963

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