Customer-to-customer exchange: Its MOA antecedents and its impact on value creation and loyalty

✍ Scribed by Thomas W. Gruen; Talai Osmonbekov; Andrew J. Czaplewski

• Book ID: 107496727
• Publisher: Sage Publications
• Year: 2007
• Tongue: English
• Weight: 224 KB
• Volume: 35
• Category: Article
• ISSN: 0092-0703
• DOI: 10.1007/s11747-006-0012-2