## Abstract Mass customization capabilities enable firms to design, produce, and deliver a high volume of differentiated products that meet specific customer needs in a timely manner and at close to mass‐production prices. A critical part of mass customization is simultaneously achieving customer r
✦ LIBER ✦
Impact of Customer Orientation, Inducements and Ethics on Loyalty to the Firm: Customers’ Perspective
✍ Scribed by Leslier M. Valenzuela; Jay P. Mulki; Jorge Fernando Jaramillo
- Publisher
- Springer
- Year
- 2009
- Tongue
- English
- Weight
- 365 KB
- Volume
- 93
- Category
- Article
- ISSN
- 0167-4544
No coin nor oath required. For personal study only.
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This paper examines the simultaneous impact of demand variability, demand skew, and configuration capacity on customer service in a configure‐to‐order environment. Simulation is done in ARENA and data are analyzed using ANOVA and MANOVA. The findings indicate that the factors studied have differenti