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THE IMPACT OF DEMAND UNCERTAINTY AND CONFIGURATION CAPACITY ON CUSTOMER SERVICE PERFORMANCE IN A CONFIGURE-TO-ORDER ENVIRONMENT

✍ Scribed by Gilbert N. Nyaga; David J. Closs; Alexandre Rodrigues; Roger J. Calantone


Publisher
Wiley (John Wiley & Sons)
Year
2007
Tongue
English
Weight
567 KB
Volume
28
Category
Article
ISSN
0735-3766

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✦ Synopsis


This paper examines the simultaneous impact of demand variability, demand skew, and configuration capacity on customer service in a configure‐to‐order environment. Simulation is done in ARENA and data are analyzed using ANOVA and MANOVA. The findings indicate that the factors studied have differential impact on performance both individually and interactively.