✦ LIBER ✦

Toward the development of marketing strategies for food safety attributes

✍ Scribed by Anya M. McGuirk; Warren P. Preston; Amy McCormick

Publisher: John Wiley and Sons
Year: 1990
Tongue: English
Weight: 696 KB
Volume: 6
Category: Article
ISSN: 0742-4477
DOI: 10.1002/1520-6297(199007)6:4<297::aid-agr2720060403>3.0.co;2-b

No coin nor oath required. For personal study only.

✦ Synopsis

Groups of consumers reporting similar food safety concerns and shopping behaviors are identified using cluster analysis. The demographic characteristics of three distinct groups of consumers are described. The results suggest that the potential market for foods emphasizing safety attributes is large. However, significant differences in perceptions and reactions regarding food safety hazards are found. These differences are used to derive important implications for food marketing strategies and food safety policies. Future research issues are identified.

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