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Usefulness of the discrete choice methodology for marketing decision-making in new product development: an example from the European functional foods market

✍ Scribed by Athanasios Krystallis; Michalis Linardakis; Spyridon Mamalis


Publisher
John Wiley and Sons
Year
2010
Tongue
English
Weight
179 KB
Volume
26
Category
Article
ISSN
0742-4477

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