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The use of need-based segmentation for developing segment-specific direct marketing strategies

✍ Scribed by Peltier, James W. ;Schribrowsky, John A.

Publisher: John Wiley and Sons
Year: 1997
Weight: 152 KB
Volume: 11
Category: Article
ISSN: 0892-0591
DOI: 10.1002/(sici)1522-7138(199723)11:4<53::aid-dir8>3.0.co;2-v

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