Groups of consumers reporting similar food safety concerns and shopping behaviors are identified using cluster analysis. The demographic characteristics of three distinct groups of consumers are described. The results suggest that the potential market for foods emphasizing safety attributes is large
β¦ LIBER β¦
Marketing strategies in the age of sustainable development: Evidence from the food industry
β Scribed by Frank-Martin Belz; Birte Schmidt-Riediger
- Publisher
- John Wiley and Sons
- Year
- 2009
- Tongue
- English
- Weight
- 176 KB
- Volume
- 19
- Category
- Article
- ISSN
- 0964-4733
- DOI
- 10.1002/bse.649
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