The role of touch in marketing: An introduction to the special issue
โ Scribed by Cathrine V. Jansson-Boyd
- Publisher
- John Wiley and Sons
- Year
- 2011
- Tongue
- English
- Weight
- 35 KB
- Volume
- 28
- Category
- Article
- ISSN
- 0742-6046
No coin nor oath required. For personal study only.
๐ SIMILAR VOLUMES
Counterfactuals are thoughts regarding alternatives to past outcomes, and they are an increasingly active topic of psychological research. Recently, this work has been applied to organizational and marketing domains. This introduction summarizes the theoretical basis underlying the effects of counte
We are very proud for having been allowed to put together this special issue. We thank Hashem Pesaran (editor) and Herman van Dijk (responsible co-editor) for their feedback and support. We also thank all authors for delivering such fine pieces of research. Finally, we are grateful to all referees,
## Abstract Reducing poverty by meeting the United Nations' Millennium Development Goals (MDGs) is an interdisciplinary undertaking, in which Marketing Science logically plays a role. The papers in this special issue cover a range of methods, from traditional consumer research experiments (on image