✦ LIBER ✦

Counterfactual thinking and marketing: Introduction to the special issue

✍ Scribed by Neal J. Roese

Publisher: John Wiley and Sons
Year: 2000
Tongue: English
Weight: 26 KB
Volume: 17
Category: Article
ISSN: 0742-6046
DOI: 10.1002/(sici)1520-6793(200004)17:4<277::aid-mar1>3.0.co;2-s

No coin nor oath required. For personal study only.

✦ Synopsis

Counterfactuals are thoughts regarding alternatives to past outcomes, and they are an increasingly active topic of psychological research. Recently, this work has been applied to organizational and marketing domains. This introduction summarizes the theoretical basis underlying the effects of counterfactual thinking on emotions, decisions, and perception, and presents the four articles that comprise this special issue. ᭧2000 John Wiley & Sons, Inc.

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