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Opportunities and challenges in multichannel marketing: An introduction to the special issue

✍ Scribed by Arvind Rangaswamy; Gerrit H. Van Bruggen

Publisher: John Wiley and Sons
Year: 2005
Tongue: English
Weight: 104 KB
Volume: 19
Category: Article
ISSN: 1094-9968
DOI: 10.1002/dir.20037

No coin nor oath required. For personal study only.

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We are very proud for having been allowed to put together this special issue. We thank Hashem Pesaran (editor) and Herman van Dijk (responsible co-editor) for their feedback and support. We also thank all authors for delivering such fine pieces of research. Finally, we are grateful to all referees,