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The purchasing impact of fan identification and sports sponsorship

✍ Scribed by Chih‐Hung Wang, Michael; Jain, Megha; Ming‐Sung Cheng, Julian; Kyaw‐Myo Aung, George


Book ID
119965774
Publisher
Emerald Group Publishing Limited
Year
2012
Tongue
English
Weight
127 KB
Volume
30
Category
Article
ISSN
0263-4503

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