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A model of fan identification: antecedents and sponsorship outcomes

✍ Scribed by Gwinner, Kevin; Swanson, Scott R.

Book ID: 121381610
Publisher: Emerald Group Publishing Limited
Year: 2003
Tongue: English
Weight: 169 KB
Volume: 17
Category: Article
ISSN: 0887-6045
DOI: 10.1108/08876040310474828

No coin nor oath required. For personal study only.

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