✦ LIBER ✦

The Impact of Sports Sponsorship on Consumers' Brand Attitudes and Recall: The Case of NASCAR Fans

✍ Scribed by Levin, Aron M.; Joiner, Chris; Cameron, Gary

Book ID: 125489500
Publisher: Informa UK (Taylor & Francis)
Year: 2001
Tongue: English
Weight: 969 KB
Volume: 23
Category: Article
ISSN: 1064-1734
DOI: 10.1080/10641734.2001.10505118

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

The purchasing impact of fan identificat

The purchasing impact of fan identification and sports sponsorship

✍ Chih‐Hung Wang, Michael; Jain, Megha; Ming‐Sung Cheng, Julian; Kyaw‐Myo Aung, Ge 📂 Article 📅 2012 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 127 KB

The Impact of Body Image on Consumers’ P

The Impact of Body Image on Consumers’ Perceptions of Idealized Advertising Images and Brand Attitudes

✍ Ui-Jeen Yu; Mary L. Damhorst; Daniel W. Russell 📂 Article 📅 2011 🏛 Sage Publications 🌐 English ⚖ 184 KB

The Effects of Brand Relationship Norms

The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior

✍ Aggarwal, Pankaj 📂 Article 📅 2004 🏛 University of Chicago Press 🌐 English ⚖ 197 KB

Do Violent Video Games Impair The Effect

Do Violent Video Games Impair The Effectiveness of In-Game Advertisements? The Impact of Gaming Environment on Brand Recall, Brand Attitude, and Purchase Intention

✍ Yoo, Seung-Chul; Peña, Jorge 📂 Article 📅 2011 🏛 Mary Ann Liebert 🌐 English ⚖ 286 KB

Consumer attitudes toward blogger’s spon

Consumer attitudes toward blogger’s sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness

✍ Lu, Long-Chuan; Chang, Wen-Pin; Chang, Hsiu-Hua 📂 Article 📅 2014 🏛 Elsevier Science 🌐 English ⚖ 353 KB

The Impact of a Flagship vs. a Brand Sto

The Impact of a Flagship vs. a Brand Store on Brand Attitude, Brand Attachment and Brand Equity

✍ Dolbec, Pierre-Yann; Chebat, Jean-Charles 📂 Article 📅 2013 🏛 Elsevier Science 🌐 English ⚖ 294 KB