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The Impact of Body Image on Consumers’ Perceptions of Idealized Advertising Images and Brand Attitudes

✍ Scribed by Ui-Jeen Yu; Mary L. Damhorst; Daniel W. Russell

Book ID
109265445
Publisher
Sage Publications
Year
2011
Tongue
English
Weight
184 KB
Volume
40
Category
Article
ISSN
1077-727X

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✍ Timothy R. Graeff 📂 Article 📅 1997 🏛 John Wiley and Sons 🌐 English ⚖ 219 KB 👁 2 views

This research examines the role consumption situations play in determining the effects of brand image on consumers' brand evaluations. Results from the first experiment suggest that when consumption situations are experimentally manipulated for the same brand, conspicuousness does not significantly