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The Effect of Terminologies on Attitudes Toward Advertisements and Brands: Consumer Product Knowledge as a Moderator

✍ Scribed by Shih-Chieh Chuang; Chia-Ching Tsai; Yin-Hui Cheng; Ya-Chung Sun

Publisher: Springer US
Year: 2009
Tongue: English
Weight: 240 KB
Volume: 24
Category: Article
ISSN: 0889-3268
DOI: 10.1007/s10869-009-9122-4

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