𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The influence of branding on adolescent smoking behaviour: exploring the mediating role of image and attitudes

✍ Scribed by Ian C. Grant; Louise M. Hassan; Gerard B. Hastings; Anne Marie MacKintosh; Douglas Eadie


Publisher
John Wiley and Sons
Year
2008
Tongue
English
Weight
111 KB
Volume
13
Category
Article
ISSN
1465-4520

No coin nor oath required. For personal study only.


πŸ“œ SIMILAR VOLUMES


Affective cues and brand-extension evalu
✍ Xiaoli Nan πŸ“‚ Article πŸ“… 2006 πŸ› John Wiley and Sons 🌐 English βš– 240 KB

## Abstract This research investigates the influence of two affective cues, namely, attitude toward the parent brand and attitude toward the extension ad, on brand‐extension evaluation. Results show that as perceived congruity between the extension and the parent brand decreases, the influence of a

The effects of re-branding large UK char
✍ Philippa Hankinson; Wendy Lomax πŸ“‚ Article πŸ“… 2006 πŸ› John Wiley and Sons 🌐 English βš– 127 KB

Despite the costs of charity re-branding, there is little research in the public domain of its effect on staff. This study addresses that gap in knowledge by evaluating the effects of re-branding large UK charities on staff knowledge, attitudes and behaviour. ## * A quantitative survey of 465 cha

When does comparative advertising influe
✍ Amitava Chattopadhyay πŸ“‚ Article πŸ“… 1998 πŸ› John Wiley and Sons 🌐 English βš– 116 KB πŸ‘ 1 views

This article presents the results of an experiment that examines the role of delay and sponsor's market position in influencing the effectiveness of comparative ads compared to noncomparative ads. The results show that comparative ads sponsored by an unknown brand are more effective in changing cons

Exploring the influence of product consp
✍ Lianxi Zhou; Amy Wong πŸ“‚ Article πŸ“… 2008 πŸ› John Wiley and Sons 🌐 English βš– 128 KB πŸ‘ 1 views

## Abstract Purchasing motives central to consumption experience are often overlooked in the international brand literature. This paper focuses on three primary purchasing motives – perceived prestige, perceived quality, and perceived value and explores their relative impact on purchase intentions