✦ LIBER ✦
Do Violent Video Games Impair The Effectiveness of In-Game Advertisements? The Impact of Gaming Environment on Brand Recall, Brand Attitude, and Purchase Intention
✍ Scribed by Yoo, Seung-Chul; Peña, Jorge
- Book ID
- 124093764
- Publisher
- Mary Ann Liebert
- Year
- 2011
- Tongue
- English
- Weight
- 286 KB
- Volume
- 14
- Category
- Article
- ISSN
- 2152-2715
No coin nor oath required. For personal study only.