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Corporate sponsorship of a cause: the role of identification in purchase intent

✍ Scribed by T.Bettina Cornwell; Leonard V. Coote

Book ID: 117320014
Publisher: Elsevier Science
Year: 2005
Tongue: English
Weight: 231 KB
Volume: 58
Category: Article
ISSN: 0148-2963
DOI: 10.1016/s0148-2963(03)00135-8

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