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The Influence of the Congruence Between Brand and Consumer Personality on the Loyalty to Print and Online Issues of Magazine Brands

✍ Scribed by Nienstedt, Heinz-Werner; Huber, Frank; Seelmann, Carolin


Book ID
111870622
Publisher
Institute for Media and Communications Management
Year
2012
Tongue
English
Weight
232 KB
Volume
14
Category
Article
ISSN
1424-1277

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