The relationship of consumer personality trait, brand personality and brand loyalty: an empirical study of toys and video games buyers

✍ Scribed by Lin, Long‐Yi

• Book ID: 121807399
• Publisher: Emerald Group Publishing Limited
• Year: 2010
• Tongue: English
• Weight: 200 KB
• Volume: 19
• Category: Article
• ISSN: 1061-0421
• DOI: 10.1108/10610421011018347