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Consumer Well-Being (CWB): The Effects of Self-Image Congruence, Brand-Community Belongingness, Brand Loyalty, and Consumption Recency

✍ Scribed by Stephan Grzeskowiak; M. Joseph Sirgy


Book ID
107381854
Publisher
Springer-Verlag
Year
2007
Tongue
English
Weight
236 KB
Volume
2
Category
Article
ISSN
1871-2584

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